The Birth of Eureka Creative
Hey there, friends! I'm Joy Brett, and I'm thrilled to welcome you to the digital home of Eureka Creative, the creative agency I founded in 2023 with a mission to unleash your business's potential.
At Eureka Creative, I offer a wide range of services, including social media marketing, content creation, copywriting, SEO, photography, videography, and editing. I'm your one-stop-shop for all your creative needs, and I can't wait to help you shine!
The Journey Begins
Ever since I was a little girl, I've dreamed of being my own boss. I didn't always know exactly what I wanted to do, but I knew I wanted to spread my wings and soar. At the tender age of 13, I jumped into the working world, and I absolutely loved being a part of smaller local businesses. There's just something so special about seeing the direct impact of your work and feeling truly appreciated, you know? From the early days, I knew this was it, this was where I felt at home, and I wanted to be a part of that small community setting where I can see firsthand the difference I was making.
University Days and the Birth of a Passion
In mid-2020, right smack in the middle of the Covid lockdowns, I embarked on a new adventure: pursuing my BA degree in Film and TV Production at the University of Hertfordshire. It was a wild ride, and really helped me come out of my shell, also helping me build the necessary confidence I didn't have previously. I immersed myself in film history, theory, and got my hands dirty (in the best way) with industry-standard cameras, lighting, and editing equipment, and somewhere along the way, amidst the script writing and directing, I fell head over heels for copywriting.
In my final year, I poured my heart and soul into directing a film based on a script I'd been working on in my free time. I set big, bold goals for myself and our team, from raising funds and casting leads to literally building our own set (talk about a labour of love!). And strangely enough, that's when it hit me – I had a true passion for marketing. I loved the thrill of setting up social media accounts, planning and filming promo videos, developing a website, and launching a crowdfunding campaign, and physically seeing the results of your work grow before your eyes. It lit a fire in me that I knew I had to pursue after graduation.
The Plattform and Beyond
Fast forward through countless late nights, buckets of tears, and an absolute rollercoaster of emotions – our film was made, loved by peers and industry folks alike, and I graduated with First-Class Honours. I was ready to take on the world!
Unlike many of my fellow graduates, I had a crystal-clear vision of the kinds of companies I wanted to work with, and let me tell you, the universe delivered in a big way when I landed an 8-week placement with the incredible Business Development agency, The Plattform, led by the inspiring and all-around fabulous Penny Joyner-Platt.
I loved every single second of it; the encouragement, the freedom to put my own spin on projects, the feeling of being supported and valued – it was everything I could have hoped for and more.
Along the way, I've been blessed to work with some truly amazing individuals.
There's Tigz Rice, THE Empowerment Photographer to the Burlesque Stars and beautiful souls seeking to see their true selves reflected in photos. There's the wickedly talented Connor Wells, the endlessly giving team at Raymond James Hitchin who give back more than they receive, and of course, the brilliant Tracy Fishburn, the mastermind behind Tracy's Treasured Keepsakes.
Working with these incredible people feels like collaborating with friends, with us lifting each other up at every turn, and I'm so grateful to be a part of this beautiful community of solopreneurs and SMEs.
The Inspiration Behind It All
Growing up, I was surrounded by the most amazing female energy. My mum, Julie, and my beautiful Nan, Joyce (who I'm named after), were my biggest inspirations. They were both creative in their own unique ways – my mum with her silly but oh-so-amusing drawings and funny poetry that pops up yearly in birthday cards to my uncle, and my Nan with her love for films (which she also passed down to my mum, and me and my brothers alike). She used to write reviews of the movies she watched in her younger years, complete with hand drawn star ratings, very similar to my own critique of films even today (it makes me a nightmare to watch film's with, just ask my family).
Whenever I embark on a new project, I always make sure to include the people who are special to me, (even naming all my family members in my final dissertation!) So, when it came time to choose a name for my business, I knew I wanted my Nan and Granddad to be a part of it, even though they're no longer with us.
My Nan and Granddad had this gorgeous wooden sign outside the home they made
together – the home where they raised my mum and her three brothers. The sign simply said 'Eureka'. To me, that word encapsulates all the love, laughter, and cherished memories that filled that home for more than 3 generations. It represents the strong foundation my family has built and the unwavering support they've always given me, and so, 'Eureka Creative' became the perfect name for my new work home. It's a tribute to my Nan and Granddad, and a way to carry a piece of them with me, always.
Welcome to Eureka Creative
So, welcome to the digital home of Eureka Creative. This isn't just a business – it's a love letter to my incredible Nan and Granddad, and to my amazingly supportive family. Every project I take on, every client I work with, is infused with the love and dedication that my family has always shown me.
Nan, Granddad – this one's for you. And to my wonderful family – thank you for being my rock, my inspiration, and my biggest cheerleaders. I couldn't have done this without you (seriously, I needed your help massively).
I could have continued working as a freelancer, but I wanted to create a name for the empire I envisioned building, while paying homage to the incredible people who have shaped me into the woman I am today.
So, let's create something amazing together – with love, with passion, and with the spirit of 'Eureka' guiding us every step of the way. I can't wait to embark on this journey with you!
Joy
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